This color palette draws energy from the cool ocean water while also pulling from the heat in the sand, shells, and setting sun. And when you’ve been swimming since sunrise but still have energy to jump the waves? That’s our kind of summer fun. The salt, the sun, the sand-there’s nothing like a long beach day. We hope they add spark to your Summer 2017 projects! Palette 01 – Summer Shellebration Here are three examples that highlight inspiring summer colors. Or go with a really light smooth color that blends everything together. This can be a bold dark color that helps the other colors pop. You need a place for the eye to rest: a nice backdrop that compliments the color palette and doesn’t compete with the messaging colors. If you are choosing from a stock photo website, most of them have options to search by color, which is a great starting point. If you get stuck, try to use a photo to draw inspiration from. You can use one color as an accent or use different tones, shades, or hues of that color to get a larger variety. These colors are great for highlighting parts of your design like customer testimonials, buttons, or subheadings. You can find some great color theory articles online or stay tuned for our posts on marketing with color. It’s a good idea to do some color research if you are trying to reach a certain demographic or sell a particular product. ![]() Different colors attract different people or different markets. The main color will help bring out certain emotions or feelings when people see your marketing piece or website. ![]() ![]() You might have seen in our other color palette posts-when creating a color palette, I like to pick 3-5 colors: Our Summer 2017 color palettes are here, just in time for beach trips, popsicle snacks, and 4th of July festivities.
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